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YouTube1,449 | Shashana Kaplan on Turning $1 Into Real Impact
Shashana Kaplan is the founder of PIFster.org and a passionate advocate for what she calls “Neighborhood Heroes,” everyday organizations making a real difference in their communities.
After a 40 year career as an Emmy nominated makeup artist working on major productions like Dancing with the Stars, she made a bold shift from the spotlight to service. Drawing on her experience behind the scenes of high profile environments, Shashana now focuses on elevating local charities that often go unseen.
She successfully navigated a major transition into the tech space to build PIFster, a platform designed to make giving simple and accessible. With just one dollar, anyone can become a philanthropist, supporting causes they believe in through collective micro giving.
Her mission is clear. Empower communities, amplify impact, and prove that small actions, when multiplied, can create meaningful change.
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Co-founder
From the glitz and glamour of Hollywood to the heartwarming power of giving back, Shashana has always been driven by a passion for positive impact. With a 36-year career as a union makeup artist, she's worked on iconic sets like Baywatch and Dancing with the Stars, and even hosted her own radio show, RAW, tackling media portrayals of women.
But it was the COVID-19 pandemic that sparked a profound shift. Shashana and her husband took a leap of faith, investing their life savings to create PIFster, the Pay it Forward app. PIFster empowers anyone to make a difference with just $1 a month, collectively supporting incredible causes chosen by the community.
From providing food and medical care to rescue animals, support for our veterans, showers for the homeless, to helping families in need, PIFster proves that small acts of kindness can create a ripple effect of positivity.