Lindsay Friedman

Lindsay began her career as a nursing assistant, working across long-term care settings. That professional path became deeply personal when she became her grandmother’s primary caregiver—an experience that reshaped her understanding of what families truly face.
After a serious accident, she spent several years as a care recipient, an experience that transformed how she understands both giving and receiving care. In later years, she became a cross-generational caregiver, supporting her parents and caring for her chronically ill daughter, bringing both perspectives to every decision she makes.
An experienced entrepreneur and published author of Plan Today, Protect Tomorrow, Lindsay founded CareBloom, a caregiving support tool, and LTCareNav, an AI-powered long-term care planning platform that provides families with free care plans, concierge support, and connections to trusted care.