Michael Seiler

Michael Seiler combines a background of 30 years in a variety of industries with experience as a high-level endurance athlete for a unique perspective to the path to success.

Michael works with organizations, teams, and individuals to support the development of sustainable high performance. His approach is hugely practical, harnessing the simple (but not easy) ingredients of what it takes to deliver sustained success.

Michael has over thirty years in the corporate world in a variety of roles and industries including human resources, television and healthcare. For over 20 years, Michael led digital strategy initiatives to solve consumer problems. Michael is also a serial entrepreneur who has founded successful companies in e-commerce, digital strategy and endurance coaching.

Throughout his career he has established a proven track record in coaching high performance teams and is regularly sought out as a mentor. He feels the role of a leader is to coach not direct.

As a collegiate soccer player turned endurance athlete, Michael became fascinated with leading and coaching athletes. He founded Stage22 Performance – an endurance coaching and bike fitting company – in 2017. In 2022, he co-founded Metta Endurance with his coach, Holly Benner, to help athletes achieve their best performance in sports and life while building sustainability and durability in alignment with their values.

He is a USA Cycling, Level 2 certified coach and Enlifted Method, Level 2 certified mindset coach. He coaches National Champions, Age-groupers as well as CEOs and emerging leaders.

After 30+ years of coaching teams and individuals, he has seen that many of the key factors of high performance are the same whether you are in athletics or the boardroom and yet, most people and companies have not caught on. He truly believes everyone is an athlete and achieving high performance requires a balance of mind, body and soul. This is where the value of having a coach comes into play.

The majority of his coaching work (and the most rewarding) is helping people with their mindset. He believes that mindset is the story we tell ourselves about ourselves. Helping athletes and professionals develop the tools to reframe those stories creates the pathway for high performance that is also sustainable.

Michael lives in Western North Carolina and enjoys getting outdoors with his wife and family, writing and performing songs, and continues to be active in bike racing and running.