Rich Potter

Rich Potter is a franchise consultant, entrepreneur, and the founder of Franchise Heroes, where he helps professionals escape the 9–5 by investing in proven, scalable business models instead of starting from scratch.

With over a decade of experience as a business owner and operator, Rich has built and scaled multiple companies across e-commerce, services, and marketing. Today, he works one-on-one with aspiring business owners, many of them executives, healthcare professionals, high-income W-2 earners and veterans, to help them evaluate franchise opportunities, avoid costly mistakes, and confidently step into ownership.

As a Senior Agent with Quantum Franchise Group and a recognized Rising Star within the Franchise Brokers Association, Rich is known for his data-driven, no-pressure approach that prioritizes lifestyle fit, financial clarity, and long-term success.