Shari Ross

Shari Ross is the author of Senior Living Made S.I.M.P.L.E.™ and creator of the companion workbook and toolkit designed to help families take clear, practical steps through the senior living journey with a clear path forward. She is also the founder of the Senior Living Made S.I.M.P.L.E.™ brand, where she has built a reputation for simplifying complex decisions and leading families toward the right solutions with compassion and expertise.
An award-winning senior living sales specialist, Shari spent over a decade guiding hundreds of families through the challenges of assisted living, memory care, and long-term planning. Her expertise has made her a frequent guest on national podcasts and a featured speaker for organizations and events dedicated to aging, caregiving, and family transitions.
A graduate of NYU and long-time Southern California resident with East Coast roots, Shari combines her professional expertise with her personal journey. She continues to guide her own aging parents through their next steps while raising two young adult children, giving her an authentic, empathetic perspective that resonates deeply with the families she serves.
Her mission is to transform aging from overwhelming to empowering. Through her signature S.I.M.P.L.E.™ Method, she equips families with a framework to make informed senior living decisions, helping them move forward with a clear path forward, dignity, and peace of mind.