[SPOTLIGHT FEATURE] Kenny Stoddart on The Mind Behind Elite Leadership | 1,538
Kenny Stoddart specializes in the psychology of high-consequence leadership.
As the founder of IronMind Advisors, he works with leaders whose decisions carry weight, affecting organizations, teams, and outcomes far beyond themselves.
While most professionals focus on external performance, Kenny focuses on the internal systems that drive it. The quality of thought, emotional control, attention, and judgment under pressure.
His IronMind Mentality framework helps leaders eliminate mental interference, navigate complexity with clarity, and execute decisively when stakes are highest.
Because leadership is not tested when conditions are easy.
It is revealed when uncertainty, pressure, and responsibility converge at the same moment.
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Kenny Stoddart specializes in the psychology of high consequence leadership.
As the founder of IronMind Advisors, he works with leaders whose decisions carry weight, affecting organizations, teams, and outcomes far beyond themselves.
While most professionals focus on external performance, Kenny focuses on the internal systems that drive it. The quality of thought, emotional control, attention, and judgment under pressure.
His IronMind Mentality framework helps leaders eliminate mental interference, navigate complexity with clarity, and execute decisively when stakes are highest.
Because leadership is not tested when conditions are easy.
It is revealed when uncertainty, pressure, and responsibility converge at the same moment.
Today’s guest: www.ironmindadvisors.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Kevin (0:27): And welcome to positive talk. We've got a great show for you today. Rochelle is right there, and and our spotlight feature featuring who do we feature today, Rochelle?
Rochelle (0:41): Oh, I don't know if you caught on and gotten a grip, but Kenny Stoddart is going to be here again to share the hour with us. We're gonna talk about some really good things and light in every situation that happens and some of the good stuff that's really been going on in his world. Make sure you follow along always at ironmineadvisors.com and also iron mine Kenny on Instagram. Kevin, this is gonna be a phenomenal show as it usually is, but a whole new week with new things.
Unknown Speaker (1:15): We're so excited. Let's get started. There is a moment in every life When you decide to ride.
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Unknown Speaker (1:23): To speak louder than your doubt.
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Unknown Speaker (1:32): walk it together with stories that awaken, voices that inspire
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Kevin (1:39): This is Positive Talk Radio with Kevin
Unknown Speaker (1:42): And with Brichelle.
Unknown Speaker (1:43): Where hope has a voice. And that voice
Unknown Speaker (1:47): Is yours. And welcome to another episode with Kenny Stauderton. I gotta tell you, Rochelle, it's so nice to have you here. And mister Stauderton, it's such a pleasure having you on our show again today, Shah.
Unknown Speaker (2:05): Great to be back. Do you like my glasses? That's how
Unknown Speaker (2:07): it is.
Unknown Speaker (2:08): Love them.
Kenny Staudert (2:08): They're not to find a pair. I'm I'm I'm struggling with it. I'm struggling with it. But some people, like, the feedback's been great, and that's how we're gonna start the week or this Yep. Show today.
Kenny Staudert (2:19): Great glasses.
Unknown Speaker (2:20): Or are are do are you needing glasses, or is this a No. I'm 52. Effect?
Unknown Speaker (2:27): I'm 52. They're readers. And, yes, I need them. Otherwise, I can't see my phone anymore. But I don't need them But I don't like, do this.
Kenny Staudert (2:38): I just need them to see my phone or my Apple Watch, like, really tough. And, you know, it's it's part of growing up, I guess. Right? It's part of the new phase. Like, we don't look backwards.
Kenny Staudert (2:49): We look so we're we're we're healthy. Our vision is just challenged a little bit. I didn't eat enough carrots when I was younger.
Unknown Speaker (2:58): That's it.
Kevin (3:00): Ryan, you didn't watch Bugs Bunny apparently. I
Kenny Staudert (3:04): was told to eat all the carrots every night, and I despise them. So I, I take full blame. Now I love them, but I was
Rochelle (3:12): like You could have even gotten away with carrot cake, Kenny. Don't you know?
Kenny Staudert (3:15): I didn't at the time. That sounds even worse.
Rochelle (3:19): Good thing you do now. And it is really just a pleasure to welcome you back in. So much happens in our weeks when you're a part of our world. Mhmm. And so tell us a little bit about what's been going on.
Kenny Staudert (3:32): I mean, this the the hot topic for the week is the athlete check, which is the internship program that I you know, I started three weeks ago, and you you all are well aware of it because we're gonna talk to the interns in a few weeks on the podcast, which I can't wait for. But long story short, they came up with this incredible idea with applying some of the same methodologies to the iron mind mentality, but applying it to student athletes essentially, which made a lot of sense because that's a community that I you know, I was a struggling student athlete at one point in my life. Now I'm not cool anymore, but they are. And, you know, they're both athletes in college and they're they have had their own ups and downs with big decisions and transfer portals or protocols and new schools and just a lot of stress for young men that it's a lot. Big decisions.
Kenny Staudert (4:26): And I loved the way they handled it, and I love the fact that they're, they're doing a little thing to get give back to the mental health space for young student athletes. And that was just a conversation that we had a few weeks ago that's evolved into their own website, and they've started this company called the athlete check, and they have an assessment for student athletes. And it's amazing because it's free and it's just it really gives. I don't know. I'm just so happy about it that I can't it's not even live.
Kenny Staudert (4:53): Well, it's live, but we're officially launching it on Monday, but it's it's operational, and the buzz is already, like, out there because, you know, that's a very difficult community to reach. So I struggle reaching my, you know, my professional, high achieving executive type of clientele because of their egos or whatever it is that's preventing them from, like, interacting with someone that's trying to help them all the time like I am, but whatever. So with the student athletes, it's a little bit different because they are student athletes. They're in. They're walking through it right now.
Kenny Staudert (5:29): They're going through their own learning curves, and they're doing a great job of it. And you know, my intention with the internship all along was to just sprinkle a little of my knowledge into these young men that are ambitious and wanting to learn. And now here we are. They're they're cofounders of a company, and they have products to sell, and it's phenomenal. And I just and then our team that we work with behind the scenes has done so much to help that along as well, in regards to content and some of the things that we'll see live next week.
Unknown Speaker (6:05): So
Unknown Speaker (6:05): yeah,
Kenny Staudert (6:06): it's obviously my project and but I I really wanna put this in their hands and because they're doing a lot of the thought process that allows them to reach that community, and I love that. Yeah.
Kevin (6:19): And I know the site's not gonna go live until Monday, but but can you give us peek under the blanket and give us the website source?
Kenny Staudert (6:28): You you can it's open for business. It's called the athletecheck.com. And yes, it's but I I wanted to make it special like with the launch, but we're not we're launched because it's ready to go and, you know, on Monday what we'll do is we'll we'll hit a little harder with social media because we wanna get the word out there and that's what that this type of thing takes. But yeah, it's it's already. We're already getting assessments from student athletes, which is incredible because.
Kenny Staudert (6:53): There. We're connecting with a community of people that young men and women are young student athletes that are ambitious and want to learn a little bit and figure out what they can do to be the best version of themselves at that young age. So I love that because that's what I set out to do, but they're allowing me to approach it from more of a, you know, a mentoring angle, which is the focus of the internship, and then they're implementing it and it's been like it's been great. So yeah, it went live today. USA Today picked it up already online and there's other media outlets that I guess it will get some great direction because.
Unknown Speaker (7:32): Not only does it, you know, it's built by the iron mind. No, I'm well it is and I'm very proud. I'm that respect. No, I really am. I mean, I mean good was powered by all the things that I've.
Kenny Staudert (7:44): That's that I stand by that the iron mind is built upon. I have in order to pass it down the chain. Well, that this is really the best avenue for me to do that, and it's it's amazing. So
Unknown Speaker (7:56): congratulations. Thank you. And every few weeks we talk, and it's like, so this is launching. Well, love it.
Kenny Staudert (8:05): Yeah. I'm blessed. I don't know what to say. Things are happening, and I I I try to stay, like, focused on one thing and then another awesome something happens and so be it. I'm having fun with it.
Kenny Staudert (8:22): And now I've got a little help. I've got some young, ambitious Students and that are learning and like acting as like I'm teaching him how to negotiate and all these things. It's it's so much fun. So that's one of the many things that has been happening as you mentioned, but that for that I'm super proud of. You know, we're right in the the one year anniversary mark of my company of Iron Mind Advisors coming up in July 6, and we celebrated a little bit this week and we're gonna continue to celebrate it at the if a few events in July.
Kenny Staudert (8:54): And you know, again, a proud moment that I'm it's a milestone that a year ago didn't exist because this company didn't exist. So now we're we're making like, I'm impacting people every day, and I see that. And for that, I you know, that is the answer to all of the the dreams come true right there. So
Kevin (9:15): And it's part of your iron mindset. And then when you make the declaration that you're going to go do these things and you've been working on it for well over a year now. And but it's it's been, formally, it's coming up on a year. But and this is instructive for a lot of people, Kenny, because a lot of people think in terms of what they would like to do, but they're not willing to put their might behind it and their thoughts, to it to make it happen for them. And, that's when you put those things together, you can become an unstoppable force.
Kevin (9:57): Do you find that Well, to be
Kenny Staudert (9:59): there's no doubt about it, and you're right. Is this is the iron mind mentality being deployed again by myself with this company that I'm trying you know, that I'm growing and running and wanting to do great things with. But without that putting that stake in the ground and saying no is not an option and failure is not happening and, like, digging that little bit deeper that we all know inside that we have inside of us. Like I told you, the iron mind. I do believe that anything is possible.
Kenny Staudert (10:27): That doesn't mean it happens with, you know, magical dust. You have to put in a lot of hard work, but the demeanor, the attitude, the passion, the hunger, that's part of the blueprint. Right? And those are what makes things successful. That's why we're talking about new events.
Kenny Staudert (10:44): Kevin, you have it. Rochelle, you have it. You know, because you guys are growing. We see the the new relationships that are popping up. That's because you're operating at a level where, you know, success is where we're heading.
Kenny Staudert (10:57): We may already be there in some form or fashion, but we're not satisfied, and we're gonna go further. And then, you know, with my situation, we incorporate those boundaries that I was so bad at doing for many years, but now I have them. So when I feel like I'm getting too caught up in things or works, I don't mind taking a break. That's been I'm I'm lying. I'd I've not taken a bit break this entire week.
Kenny Staudert (11:21): Then we will. But I'm going to. And this week has just been a little bit more intense, but I've recognized that as a as a indicator for me that, you know, I gotta enjoy a relaxing weekend and and. You know, I. Ended up in this situation through burnout and through my own struggles, and so I have no intentions of doing that again.
Kenny Staudert (11:43): It certainly makes a massive difference when you love what you're doing and you find your lane like you said, Kevin and your, you know, work doesn't become like this does not seem like work to me. This is something that I love doing. That makes a big difference. And, yeah, when you when you deploy the rest of what I talked about, it doesn't matter what business you're in. It can be successful, but it has to have the right tools.
Unknown Speaker (12:10): I agree.
Kevin (12:11): And building it and, go ahead. You you were going to say something.
Rochelle (12:15): No. I just I was saying that I agree and, you know, to to come together and watch things form as community. You know, you're Yeah. You're building legacy. You're building people together.
Rochelle (12:27): You're I love that you take forward so much of this viewpoint of being a student always, Kenny. I whether you pay attention to it or not
Unknown Speaker (12:38): Mhmm.
Rochelle (12:38): You're gonna learn things. And if you can accept, I think, being the student, I think it changes the way that you learn.
Unknown Speaker (12:47): Maybe it's because I was such a horrible student when I was younger when I
Unknown Speaker (12:50): was younger.
Unknown Speaker (12:53): That I had to go get, like, a straight, like, all a's when I'm
Unknown Speaker (12:56): I'm pretty lucky. Now now
Kenny Staudert (12:59): hey. Hey. I don't know when that that switch clicked for me, the learn but ever since I started to be operating at a full capacity, you know, with my own struggles and learning is so much fun. Mean, especially in today's day and age, new technology is presented to us every single day with AI and everything that we know. But just how about being an entrepreneur in today's day and age and having to keep up with like we're doing?
Kenny Staudert (13:30): You know, it is. A learning experience every single day, and now here I am a year into it. I I I know I can teach a course on it because I've taken all of them by myself over the last year, and you know what to do, what not to do, and learning and being aggressive. You've seen like I've I've gone on to this into this with a with a mission and I have not faded one ounce from that mission and that is truly what it takes. And now we're starting to see some of these.
Kenny Staudert (13:59): You know, the athlete check is an example of something that really did not exist three weeks ago, and it it might outsell me this year. Don't, but that it's those are conversations that are happening, you know, at a Morgan Wong concert with a bunch of interns that were like, wanted to learn about the iron mind. And I'm like, oh my heaven, like, this is great. They actually
Unknown Speaker (14:21): want to talk about it.
Unknown Speaker (14:24): They're like, instead of saying, like, stop talking about your work so much, they're like, tell me more. Tell me more.
Unknown Speaker (14:29): And I was
Rochelle (14:29): like, you're hired. I totally know what that feels like. I experienced that in my life and didn't know it was possible. Yeah. I love to be at my age and be able to try to encourage people to just be willing to do that because you never know where your journey actually takes you.
Rochelle (14:46): But I know for me, Kenny and Kevin, I I think we've talked about this before. I realized I liked learning because I no longer saw myself as dumb. I wasn't stupid. I didn't get it.
Unknown Speaker (14:59): Oh, yeah.
Rochelle (15:00): I am ADHD, and I'm this and that and that and
Unknown Speaker (15:03): and that.
Rochelle (15:03): All the titles they gave me, all the doctors. Right? And I was a really tough student. But if you taught me something hands on, I could do anything and learn it quicker than any of the other kids in class. And so I was just different in that way.
Rochelle (15:18): But I realized, I don't unlike learning. It's not that I'm stupid. It's just that they try to teach us all the same way, and it's okay to break out of the box. Don't you think, Kevin? I
Kevin (15:31): absolutely agree with that. And and and by the way, Kenny, I have to I have to say this because, this is instructive. For people that are listening that are entrepreneurish and are thinking of maybe they wanna create something and and stuff, In your mind, and I would love your opinion on this because in my mind, Positive Talk Radio is already wildly successful. Now we're in the middle of that road to become that, But in my mind, it already exists. Iron Mind and your philosophy already exists in a real, real way so that it's not, I hope that I'm gonna be able to make it.
Unknown Speaker (16:21): You already have made it now.
Unknown Speaker (16:24): I know I don't like that.
Kevin (16:26): I know. But so so now it's already so now you get it's the wonderful ride, and you do get to take some time for yourself to be in balance because it's already happening. You know that to be true, don't you?
Kenny Staudert (16:41): I do. Yes. There's so many different ways, like you said, with positive talk radio. Like, whatever your wildly successful measurements are might be different than mine, but, yes, like, I am wildly successful already. My my accountant might not agree, but that's okay right now.
Kenny Staudert (17:01): Right? That's the phase of growth that I'm in. But every the all the other things that I've been able to do now learning. I mean, if you wanna talk about learning entrepreneurial, start a company, right, and try to do it the right way because you have to learn all the there's no shortcuts. There are ways you can spend, spend, spend, but still if you don't know the nuts and bolts of what you're doing, I don't know what that's the only way I know how to be successful with this type of stuff and then pile on all the other things that I was mentioning.
Kenny Staudert (17:34): And then learning it, you know, when you enjoy learning about these things, it becomes different, right? It's you see how it applies to your business model. In my case, I'm learning a an entirely different, I'm learning about the brain now in my studies, right? Who ever thought that was gonna happen? I'm taking a cognitive behavioral therapy class in a master's program.
Kenny Staudert (18:01): Like this is not what we thought and it is absolutely amazing. Now, am I gonna be a brain surgeon by no means? And I don't want to, but what I do wanna do is understand, I'm gonna veer off into what I'm at my mental health side of things, but You know, I'm gonna be a therapist here soon, right? And it's amazing. So I'll even.
Kenny Staudert (18:23): That's gonna be a big day guys, let's just say, but. You know, that's what I started. You know, this is a learning about why people struggle the way I did with whether it be addiction to life, the quotas, the whatever, having these high motor that you can't channel, like, there's things that go on inside of people that are real things that should not. They're not funny, just like the things that you mentioned that you Rochelle, like your ADHD, whatever it is, they're not funny. They're real things.
Kenny Staudert (18:54): Now I I actually so part of my healing process has been understanding just why I was doing some of the things that I was doing. I was looking for validation, which is not a good thing to look for. I learned why and I had to bury that hatchet and I did and you know, so there's so much when you're I'm learning about the brain guys. This is unbelievable. I I don't even know.
Kenny Staudert (19:17): Can you believe that I just gave you? A lecture on cognitive theory and I I just don't. I'm blown away by it all and I really am because this is coming true now. I'm almost done. Well, I'm not up.
Kenny Staudert (19:31): But the the heart the the classwork is just about done and. You know, you know two years ago. I no one it was not even in
Unknown Speaker (19:41): my realm.
Kenny Staudert (19:44): So yeah. So and that I guess my message there is like learning and doing and stepping outside of the box and outside of our comfort zone is is by far the better alternative than being comfortable where we're at. If we're not happy there, if you are happy there, then comfort is amazing. But if if change is looming or whatever, encourage people to examine that quickly and closely because life goes on. I mean, I I did it at 51.
Kenny Staudert (20:10): I don't know if people need to wait for that long to completely switch their career paths, but I did.
Unknown Speaker (20:17): That's good.
Kenny Staudert (20:19): Kevin did. Yeah, you know, I'm not alone. There's a lot of people that are retiring from their first careers that are starting to do something else, and the reality of it is is whatever path you did, it's possible, but it takes hard work. It takes the iron mind. Takes the and we see like I'm not the only one that does it.
Kenny Staudert (20:35): We the ones that are successful have these same tools inside of them. They've probably been coached by someone else. The you know, but I enforce it with it not only within myself, but with when people hire me to coach them like I expect them like to live up to the same standards as what I and standards is a. You know, everybody has their own and I want people operating at what standard that makes them comfortable and happy. But anything below that is not is what I call, you know, it's just not Okay.
Kenny Staudert (21:04): It's not satisfactory because if you wanna do something better but you're not, then let's go. That's what we're gonna work on. But if you're little bit of grace and
Rochelle (21:13): gratitude and you're on your way there.
Kenny Staudert (21:15): With the we always start with grace and gratitude. That's that's the points that most people need is that we have to remind ourselves of the amazing things that we've already done, especially at my age where I have to look back and remind myself that, yeah, I actually had a really nice career in cybersecurity for over twenty seven years and it was phenomenal, but I had to make a move and I did. And Oh wow, you're amazing Kenny. You like we've talked about that, but that grace and gratitude is the first step because. When people come to me with these conversations, they're not always in their best spot.
Kenny Staudert (21:49): Right? And I'm gonna change that just like I did at the beginning of this call when you all have had a tough day. I get it. Right? So we're gonna lighten the mood.
Kenny Staudert (21:59): We're gonna do what we think makes us feel better, and we're gonna try to end it on a great note and be grateful. And that's the way we roll. So
Rochelle (22:07): Yep. I don't know about you, Kevin, but I'm feeling a little delusional.
Kevin (22:13): She lives her life delusionally. No. That's not true. But but and by then by the way, Kenny, I wanna play this, man. This is Rochelle's suggestion.
Kevin (22:23): So, because, in fact, you are building your legacy.
Unknown Speaker (22:28): Here's another point to ponder by Positive Talk Radio. You're writing your legacy in ordinary moments in how you speak when you are frustrated, in how you show up when you're tired, in how you treat people who can't offer you anything in return. Legacy is not built in headlines. It's built in habits. One day, someone will tell a story about you.
Unknown Speaker (22:55): Make sure it sounds like love. Make sure it sounds like courage. If you believe the world needs more of that, listen and share Positive Talk Radio where stories of hope live.
Kevin (23:10): And also go to Kenny Stauder's website again, which is, michelleironmindadvisors.com.
Rochelle (23:18): Don't forget that because I just made it into a song for you. And also go You know that that's
Unknown Speaker (23:24): recording how many making them use it as a clip.
Unknown Speaker (23:27): Yeah. Oh, god.
Unknown Speaker (23:29): That's gonna be the sound right.
Rochelle (23:31): Remind us of the new website, please. Yes.
Kenny Staudert (23:35): Yes. Well, the athlete check is the is the ones that I was referring to for my that is designed for the student athletes, which I'm, again, super proud of because of the student athletes that have built it. And then, of course, mine is ironmindadvisers.com. And here's the thing. As an entrepreneur, Kevin, you know this very well.
Kenny Staudert (23:57): We're always rebranding. We're always changing things. We're moving from site to this to that. Well, I don't have any major changes, but I had to move off of one provider to another, so there's some domain shuffling going on. Very shortly I will have more offerings to be available on the ironmindadvisors.com website.
Kenny Staudert (24:18): Now, you know, we have more information on myself and my programs. I write a blog every week or so, stuff like that, but I'm trying to make my content even more accessible through communities. And so I'm exploring different types of things where I'm being asked to do people are reaching out and saying start something like more interactive for an hour a week or whatever, and I'm like, Okay, no problem anytime like people wanna talk to me about I'm in so so that's exciting. And then, you know, I I think I've referenced over several times over the past few weeks the IronMind identity assessments, which is on my website. If you click in the top right corner, take the assessment at ironmindadvisors.com.
Kenny Staudert (25:05): So this assessment Kevin, I gotta brag about this one for a second if you don't mind. Go
Unknown Speaker (25:12): ahead. Brag, buddy. Brag.
Kenny Staudert (25:15): So I built I built some software, Kevin. That's where we'll start. So every for anybody that's listening should be jaw dropped at just that point. But I built this assessment that I've talked about, and As it turns out, it's now the really the only way to score someone's identity. So if you take the assessment and stay, you get a six fifty out of, you know, on your score and it's like your credit score, but for your identity, if you will.
Kenny Staudert (25:44): Now, in the past, there's never been a way to like give your identity a grade or a score. Well, now there is because I built a tool for it and it's called the Identity OS assessment and it's like a quick fire. 40 questions, it takes roughly three minutes, maybe at the most to finish. Sometimes people like to take a little bit longer, but and then it gives you this report rate on your phone or your laptop immediately about where we see like some of the the kinks in your identity or where there's areas for growth. And it's so cool because, I mean, that part's cool because I built it with the iron mind mentality sprinkled all into it.
Kenny Staudert (26:22): These questions are not generic like any other assessment tool in the past. So that part is super cool. And yes, I built it. Did I say that? That's amazing.
Unknown Speaker (26:34): Kenny, did you build that?
Kenny Staudert (26:35): I did from scratch right here in this office that you're looking at. And now the greatest part about the assessment is that the hardest part is to get people to take it because no one likes to like it's and there's nothing confidential that's declared and whatever but when people actually take it they're blown away by what they're seeing as a result and then the deliverables that I provide. And it's like it's free and it's an identity score. So I love it. I built it.
Unknown Speaker (27:02): Did I mention that? And it so I was trying to say that it was really cool because I built it. But what's cool about it, like I said, is everybody that takes it, even the ones that like, I don't want to take your silly assessment and then they take it like, Man, this is awesome, man. And they're like, How did you do that? And I say, I built it.
Unknown Speaker (27:21): I built it. Oh my god. Can you stop it? Okay. First of all,
Unknown Speaker (27:27): I was just going under myself because I'm gonna take the identity assessment. Yes. I am. Well, I'm not Keep in
Unknown Speaker (27:34): mind when you're doing it. Who built it?
Rochelle (27:35): But what if somebody is worried about you seeing their score? Do you?
Unknown Speaker (27:40): Do you?
Unknown Speaker (27:42): You should take it right now. We'll talk about it online. Go ahead.
Unknown Speaker (27:44): Take You guys have a conversation and
Kenny Staudert (27:47): So I'll do Rochelle, I encourage you to take your time, you'll see the assessment right there. Eight pillars of identity we call it. Within each pillar, there's five questions. You give yourself a score of one to five and just be honest with yourself because we're not. You're always going to be awesome.
Kenny Staudert (28:04): We're just trying to figure out how to make you more awesome. And that's the beautiful thing about identity is that. Now we have a way to measure it, how to get in and you've seen it with me, so we'll have the conversation. You go ahead. But you've seen it with me, Kevin.
Kenny Staudert (28:19): The identity that this is Kenny Stauder, right? Like I am. I've got my identity back and what's happening is unbelievable. I'm trying to take that show it to whether it be an individual like Michelle or an organization like Kilometers Media or bigger organizations where I do it for an HR department because it's really the unique part of this assessment is that no one's ever done it before in this fashion.
Unknown Speaker (28:48): Did you build that?
Unknown Speaker (28:49): I certainly did, and I thank you for asking because that was the next point that I was gonna make is that no one's built it until I did.
Unknown Speaker (28:59): You've thunk it up all by yourself.
Kenny Staudert (29:02): Well, it was started as what we call a lead magnet. You know what that means. I'm trying to get people to the easiest way to reach out to me because everybody in the high achieving category is they hate to say, hey, I need help or I need a coach or like, I would love to work with you. They don't. But so I'm trying to tackle that barrier by like making it fun.
Kenny Staudert (29:22): So I built this assessment and now everybody that took it turned into someone that like it was like very interesting what we've learned and there's opportunities for growth. So I was like, wow, that's interesting. Whoever built that is really smart. Voila. That was me.
Unknown Speaker (29:40): Must have been you who built that.
Unknown Speaker (29:42): And Well
Kevin (29:43): and and and, Kenny, I this this is instructive. I really think that this is instructive for a lot of people because a year ago or a little bit prior to that, none of this existed. You have created the entire thing out of absolute air out of nothing, and you've made it all work. And it but it it's not like and and this is what I want entrepreneurs and people that I want them to understand, and correct me if I'm wrong, but it isn't a complete you didn't sit down one day a year ago and say, okay, I'm gonna do this, and I'm gonna do this, and then a year from now I'm gonna have this, and this other website, and these guys that are gonna be working for me, and they're gonna be and we're gonna be doing all and it's gonna it's a step by step process. You started with a question, which was, how am I going to apply myself?
Kevin (30:33): I don't like what I did before. I'm doing something different now. I've had I've got rid of my addictions. I went through cancer. Now how am I going to apply myself for the rest of my life?
Kevin (30:43): That's what it started with. And then it has built from there brick by brick, piece by piece. And by the way, do you have a assessment that you built?
Unknown Speaker (30:56): I was hoping that you were gonna mention that. As a
Unknown Speaker (30:59): matter of fact,
Unknown Speaker (30:59): I think Michelle is probably taking it right now.
Unknown Speaker (31:02): I know. Trying to
Kenny Staudert (31:03): be like the assessment so cool and I I hope everybody like some people just don't care, right? I get it. I'm not everybody is ambitious and like wanting to do amazing things and be the best. There's people that are comfortable and I I have nothing against any one of those. This assessment is for the people that want to do stuff with themselves, right?
Kenny Staudert (31:26): You know, it's about trying to figure out what The best way I can explain it is it really provides a unique angle. You're right, Kevin, a year ago I didn't know, but this assessment is built based off of like all that twenty seven years of experience, all of these things that we've been talking about for the last six months now on every Thursday night about the my experience, which or it's whether it's me telling my story, but that's all sprinkled into this assessment because. These are the things that actually happens. Like, I lived it, right? I I I lost my identity to corporate America.
Kenny Staudert (32:06): I became addicted to the job and the dollars. I had the golden handcuffs. I was call whatever whatever thing you want to call it. And then it almost killed me. And then I rebuilt myself from scratch to where I am today.
Kenny Staudert (32:20): That's what the assessment is designed to do. If you score nine eighty and you're amazing. I that's amazing, but if you if you don't and you want to get better, then there's all sorts of things that we can do from online tools to coaching, and I didn't I never intended it to do that. I just wanted it to be a lead magnet, and it's turning out to be much more. Guy that Well,
Kevin (32:45): and but yeah. Know. And and you built it and and you've heard that from, that that movie, Build It, and They Will Come. Well, you did that, and that is what's happening. But it's it really and by the way, when you say, there are people, okay, they're comfortable now, that may be true, but they may not be comfortable in six months.
Kevin (33:08): They may not be comfortable in a year. And because this assessment that I believe you built, that will be there for them whenever it strikes them that now is the time for them to make that decision.
Kenny Staudert (33:23): It's a resource. It really is. People say, well, I didn't know where to go. I didn't have this or that. This is a free tool that will help you it'll help you it'll paint the picture for you in a way that you've it probably hasn't been painted before.
Kenny Staudert (33:38): It yeah, I I obviously I'm very excited about it and
Unknown Speaker (33:43): as well you should be as well you should be.
Kenny Staudert (33:45): By the way to. You know, I I started this journey with trying with this vision to help as many people as I could, and truly I still but that was. That's not realistic. But with every little tool like this, it becomes a little bit more realistic. And so that's, you know, I think what we said a million.
Kenny Staudert (34:05): We're probably. There's no doubt they're way above a million people impacted in in this in just one year. I don't know that we'll we'll do some tallying with social media over the next couple of weeks in the for the actual. But I think I like. When I said I want to impact like a million people, whether it be through a message that they saw and they've reached out or like something, but more than just a tap from a stranger.
Kenny Staudert (34:31): But I I I think we've got well over 10,000,000 impressions. And if we so how does that happen in a year? How do you do that? Well, It's the part of just happens.
Kevin (34:46): Well Hard
Kenny Staudert (34:48): work and it's it's learning entrepreneurial lifestyles. It's learning new technologies. It's taking risk. It's going all in. It's all of these things.
Kenny Staudert (35:00): But you know what? It's I cannot explain it. It's the iron mind way. It's I feel like it doesn't need to apply to entrepreneurs. I say this in all my talks.
Kenny Staudert (35:10): It doesn't apply to the CEO or Navy SEAL or an iron man because we've done all those already. Right? But you know what, Kevin? It doesn't. It applies to everybody.
Kenny Staudert (35:20): It applies to Brichelle. It applies to you. It applies to everybody has something, and now we have a tool that might be able to help them explain what that little something is.
Unknown Speaker (35:32): And by the way, Gaudi 1971 says, hello, everybody. Congratulate Yeah. That's our thriller. I know
Unknown Speaker (35:38): who that is, and thank you
Unknown Speaker (35:39): for your Papa.
Rochelle (35:40): He says hello, everybody. And, Penny, congratulations on your new assessment assessment creation. Creation. And I have my score, but I'm not gonna tell you yet. I want you to know that also my dad has been following along with some of your work and your things in his own world.
Rochelle (35:56): He just turned 55 and he's gonna be doing that race. And he uses that to his advantage when he goes out to eat now because why not? So, know, living the best life and no matter your circumstances or your age or your this or that or blah blah, you can be who you are and be happy to do it, damn it. You can take the assessment.
Unknown Speaker (36:18): When's the assessment race? That's in three weeks, right? July 19, did you say? Yes. Something like that?
Unknown Speaker (36:23): I believe so.
Unknown Speaker (36:24): Keep me posted. Know it's not like
Rochelle (36:25): next Tell us, when is it?
Unknown Speaker (36:27): Yeah. He'll tell
Unknown Speaker (36:28): you tonight. Kevin
Rochelle (36:29): or yes. Kevin, do you have another question, or am I cutting any conversation off? Because I do No. Results.
Unknown Speaker (36:36): Yeah. I
Unknown Speaker (36:37): I would I would like to mention this in one of
Kevin (36:40): the things that Kenny is doing and has always done. Oh, oh, I know what it was. Because and you I know you've said several times, well, I'm 52, and if I've done this a lot earlier, my sense is, Kenny, you couldn't have because you needed the experience of what you did before to do what you're doing now so you could do it as well or you would have been floundering around for a bunch of time.
Kenny Staudert (37:01): Without doubt. I mean, I I mean, my experience is my I'm a new coach, a new therapist, but a lot of experience. There's, I mean, let's go. There's no
Unknown Speaker (37:11): doubt about it. I mean so
Kenny Staudert (37:13): call me what you wanted. Truly, call me whatever because I'm all of them now. Like, I'm a almost a licensed therapist. I'm a coach. I'm a this or that.
Kenny Staudert (37:21): I've been there, done that. So I'm not really looking for the title piece, but without the experience, none of it exists, Kevin. I mean, I would have to be. That's where the education, know, plays a huge role, but I don't have time to, like, you know, start from scratch here. So I'm leveraging my biggest asset by all means is is the the road that I've been on for the last fifty two, right?
Kenny Staudert (37:47): So many lovely, amazing experiences, some not so lovely as we know along the way. But without them. And I've I have said this every time I never. Even the worst things that have happened to me in my life. Have been blessings, Okay?
Kenny Staudert (38:04): Because I've learned from them. I've chose to learn from them. That's for another day that's going a little deep, but that is exactly true. And I will not. And I'll just leave it at that.
Kenny Staudert (38:15): So I'm very grateful that we continue to. So this is all my life experience when I start working with people, it just naturally just flows and we start solving problems, which is amazing.
Rochelle (38:30): Here until you're 92, Kenny. So don't you think you're killing me not that long.
Unknown Speaker (38:35): Maybe if your
Unknown Speaker (38:35): dad will tell
Kenny Staudert (38:36): us what's keeping him looking so young because I'm struggling.
Kevin (38:40): Well, you know, what's what's frightening, Kenny, is that I met Rochelle. She's one of my dearest friends. I consider us peers, and I'm thirteen years older than her dad.
Unknown Speaker (38:53): I know, Kevin. Her dad's my age.
Unknown Speaker (38:57): I know.
Rochelle (38:58): I'm so lucky. All this experience that I haven't even experienced.
Unknown Speaker (39:04): Well, Rochelle,
Unknown Speaker (39:05): this is
Kenny Staudert (39:05): the but what you are doing right is embracing the learning process right now. Yes. You stepped into an environment. Yeah. You're over your ski stick.
Kenny Staudert (39:15): You aren't now, but
Unknown Speaker (39:16): And I took this question.
Unknown Speaker (39:17): Started this. You were you were
Unknown Speaker (39:18): so honest. Yeah.
Kenny Staudert (39:20): Oh, no. You look at how far we've all come on podcasting in the last six months. I mean, just in general, but you specifically, even me. Kevin's a he's natural. He's got the voice.
Kenny Staudert (39:30): He's you know? But The fact that you're doing this now, like, you're you have an amazing career ahead of you. That's all I can say.
Unknown Speaker (39:39): Thank you.
Kevin (39:40): And and by the way, one of the things that Kenny has learned in his experience is business is a people business, and he has got young interns that he has turned loose, and they are recreating the world, and and and they're doing it at an at a tender age because they can. But the leadership and the mentorship of you allowing giving them, as they say, giving them their head and allowing them to do what they need to do is is really instructive. And we've got a point to ponder on this, so let me play this real quick.
Unknown Speaker (40:15): Do
Unknown Speaker (40:15): it. Here's another point to ponder by Positive Talk Radio. After all these years of conversations, one truth keeps coming back. Every business is a people business. Behind every company, every brand, every decision, there are people trying to do their very best.
Unknown Speaker (40:31): Trying to lead well, trying to stay connected, trying to grow without losing themselves or each other. When people flourish, everything else follows. Teams become stronger, leadership becomes clearer, and purpose becomes real. That belief is why Positive Talk Radio exists, to create space for real conversations, to amplify voices that lead with heart and intention, to remind us that at the center of every success story is a human one. That is where transformation begins.
Kevin (41:07): And Brushell is here, and Kenny started by the way, Kenny, have you ever thought about making, I don't know, creating some sort of computer thing where you could do an assessment or something like that? That would I think that would be really pretty cool if you could create something like that.
Kenny Staudert (41:21): Yeah. I thought about it two weeks ago, and then I did it two weeks ago. And Serious. Hey. Without any without AI and without technology, none of this is possible either.
Kenny Staudert (41:35): Like, there's no doubt that this is a use case for AI that we should look at is very positive because as Rochelle will see, like, she she just took the assessment. I'm guessing and I'm not going to speak for her, but I am going I'm I'm gonna assume that she wasn't offended by anything or didn't feel like it was too much for someone, even a stranger or.
Unknown Speaker (41:58): So
Kenny Staudert (42:02): the the ability to score this and look at it and look at it from a perspective of we're not trying to, like, tell you that you suck at something. We're trying to tell you that you're great at a lot of things, and here's how to be even greater. And that's the part that I love. It's amazing. And Michelle, you are phenomenal and I.
Kenny Staudert (42:19): I will not say your score all out either, but I will say that I am not surprised by it whatsoever.
Rochelle (42:26): It's you can go ahead and say it. I don't mind. I don't know what it means and I am fully vulnerable here so.
Kenny Staudert (42:32): Well, you scored a 920 out of a thousand. You you are what we would call an identity architect. You are a
Unknown Speaker (42:39): Did you cheat?
Rochelle (42:40): No. I didn't. I was so honest, and you know what I love about it. Here's where it is.
Unknown Speaker (42:44): Here we go. This is what happens, Kevin. Let me tell you what I loved about it. And I love it. Go ahead.
Unknown Speaker (42:49): Love it. It's amazing. Right?
Rochelle (42:50): I just wanted to say, what it told me I needed to work on is what I'm aware of and what I struggle with the most, and it's emotional resilience. Emotionally and, hey, I'm a woman. I don't know if you two knew that. But Yeah. This is point.
Rochelle (43:02): Not But it told me where I needed help. It told me kinda where I was, a lot of ninety fives, '85, '90, '75, and what it it explains it all. And for anybody who's wanting to do this, know that it is not an assessment that you take, and then you wait, wait, wait, and then you get some email, and then blah blah blah. It literally loads in front of your I'm talking with my hands. It loads in front of your face, and it gives you your score and gives you everything to do within seconds.
Kevin (43:31): She started this fifteen minutes ago during the course of this show, and she completed the assessment. And she's got a score, and we're talking about her score fifteen minutes later.
Unknown Speaker (43:42): I mean,
Unknown Speaker (43:42): I've been
Kenny Staudert (43:43): reading all because there it's no secret, and I don't want it to be a secret that when you hit submit button, I get an email with. I see that you've mentioned your first name, Brichelle, and I see your scores. And like I said, I am not surprised by any of them. And this is just I haven't even looked at the full assessment, but I know who you are as an individual, so I would expect what I do know of you as an individual. I I expected a high score because of the ambition and then the drive that you already have shown me.
Unknown Speaker (44:11): I expected a lower score. Well, actually
Kenny Staudert (44:15): amazing because and that's where the emotional resilience comes in and some of these things like because you are hard on yourself, right? And again, I haven't even looked at your score, but I know that that's going to show up that you you you are probably your biggest critic, especially with your career and your work, and and that's okay. But but that doesn't have to be you don't have to be a critic of yourself. You just have to enjoy the hard work, and and that score should come up because it really is not a crutch that you need to be having. Are.
Kenny Staudert (44:43): I see a a confident. Knowledgeable human being that loves doing what she does. Let's push on that a little bit, and you you need a little grace and gratitude of your own right there. And I'll just leave it at that.
Unknown Speaker (44:57): Practicing. I swear.
Unknown Speaker (44:59): All the free version. Better.
Kenny Staudert (45:02): No. It's true, Rochelle. You are your hardest critic, and I'm sure of that. And it's Okay to to the point where it's not Okay. Like for me it became, you know, twenty seven years of trying to be amazing.
Kenny Staudert (45:14): You know, maybe the wrong way, not like this kind of, but. And it it we let it. What did I talk about numerous weeks ago? We we talk about the the the lingering or the the building, the brick after brick on these, even on the identity loss things you become. If if you're miserable for a day or two or whatever, that's a bad example.
Kenny Staudert (45:35): Miserable. But if you're struggling for a day or two or and you're not working through it, then miserably becomes the norm, and I'm not okay with that. That's where I have to say, like, we're gonna work on that, and we're gonna get out of that rut and we're not gonna say it's easy or say just get over it or anything like that ever. We're gonna say these are some things that. Are struggling for you.
Kenny Staudert (45:58): Like, here's an example. You know, I my the reason I'm so passionate about the the athlete check and what my interns are doing is because. For you that both know and for whoever is listening that my nose like I had. I had a rough high school. I got kicked out of high school.
Kenny Staudert (46:15): I got kicked out of the hockey team that I was on it. It was horrible in the horrible part of it was the hit that it took on my identity. I was but instead of. Dealing with that when I was 16 or 17 or 18, I let it linger for years, and it that's not okay. I should have dealt with that issue long before, and it would have helped other areas of my life without a doubt.
Kenny Staudert (46:41): So I'm They have the choice. Whatever it is, I'm trying to give people a choice. That's why the internship program. So now people, if they're having a little bit of an they can go take an assessment. It's just like picking up the phone and saying, hey.
Kenny Staudert (46:56): I I'm in a little bit of a struggle. I they won't pick up the phone. I know that. So we've put an assessment out there. Same thing with I love it.
Rochelle (47:05): Thank you so much for that.
Kenny Staudert (47:06): Clients, nice executives, and they they won't take an assessment because they already think that they're a thousand all the time. I get it. I was there too. There's been no one that scored a thousand tonight if you did cheat it because we're not perfect. And if you are, then god willing, good luck.
Unknown Speaker (47:24): Yes. Well and
Rochelle (47:25): you know what? I can give myself grace and gratitude to understanding that because I know that that emotional sense of me also, I push myself really hard because there's so much I wanna do and so many people I wanna help. And sometimes I know that I just can't, and that empathy consumes me rather than fills me sometimes. And learning the difference between that has been powerful. So thank you, Kenny, for providing that.
Rochelle (47:50): And my dad's here to say July 11, just so you know
Unknown Speaker (47:54): Yeah.
Rochelle (47:54): Is the day. And he said, definitely taking the iron mind on our archery elk hunt. Oh, I'm so excited for this. Which requires strength and conditioning for endurance to have the ability to handle the terrain and pack it out. As you know, you kinda have to do that part too.
Kenny Staudert (48:10): No. As I don't know because it sounds horrific, but I actually no. And it is it it your you got your dad and you, whoever you and your family must be, like, really in like, I know I have friends in Montana that go elk hunting, and they have to pack out. And it's a lifestyle. It's a something that they really enjoy doing, and it feeds the I mean, they freeze food for months, and I get it.
Unknown Speaker (48:34): I just maybe when I was 27, but it ain't happening now.
Unknown Speaker (48:38): I can do
Unknown Speaker (48:41): it you again. It's okay.
Unknown Speaker (48:43): I'll see you at
Unknown Speaker (48:43): the hotel.
Kevin (48:46): What does elk meat taste like, Rochelle? I've never had
Unknown Speaker (48:49): it.
Rochelle (48:49): It's so good. It's not as gamey as deer. Obviously, if you get a younger one, it's less gamey, which is just sad. But also the way you kill the animal. I'm native American, and we actually value the way that the animal is honored.
Rochelle (49:05): My mom will take a bite out of the heart when she kills a deer or soon to be her elk. But it tastes like a little bit of Buffalo, a little bit of Yeah, beef, I've had it. A little bit of It's
Kenny Staudert (49:19): It's lean. I've had elk and bison and buffalo and, you know.
Unknown Speaker (49:25): I love buffalo and bison,
Kenny Staudert (49:28): so it's. But to your point about the hunting and like I I truly appreciate that like the tradition, the the lifestyle component, the. I don't want to use the wrong word, but it's your it's your Native American tradition, which is amazing, and I was exposed to that when I was in Montana and not knowing anything about what you know when they're quartering elks and carrying them out on their backs and stuff like that, that that was a thing And
Unknown Speaker (49:55): It's brutal.
Unknown Speaker (49:55): Big thing.
Unknown Speaker (49:56): Mhmm.
Kenny Staudert (49:57): It's like a celebration when you get your tag and all the things. So that's really cool.
Rochelle (50:01): Yeah. You gotta you gotta honor what you kill. Fishing should be the same way. For everybody who just goes fishing and doesn't handle the fish, right, do your research or you're gonna make me mad. But thank you so much, Kenny, for teaching us that we can have an iron mind.
Rochelle (50:14): My dad has that choice. I know that I do. We're teaching other people that they can have that choice. And, Kevin, thank you so much for giving us this space so we can have the time to keep reflecting with Kenny on all this amazing stuff.
Unknown Speaker (50:27): And, Gaudi, I wish you luck on the elk hunt I hope you miss.
Kenny Staudert (50:32): Well, I hope. Here's what's gonna happen.
Unknown Speaker (50:35): He's gonna do it with a bow, so he better not miss.
Unknown Speaker (50:37): Hey, Rochelle.
Kenny Staudert (50:38): You need to Afterwards, send me your dad's address so I can send him some iron mind gear, but here's what is gonna happen is is your father is gonna end up having probably one of the best. I don't know how many what he's if he's comparing to a previous year or whatever, but the way he finishes this event is going to be an amazing experience. It's going to be life changing because he's already he's already referencing the Ironman.
Rochelle (51:02): We ran my marathons before little mini marathons when I was little.
Kenny Staudert (51:06): So awesome. It's gonna be amazing, and he's gonna crush it, and he needs some gear to go along with it. So follow-up with me on that. Please look at this new hat.
Unknown Speaker (51:14): So much. Thank you
Unknown Speaker (51:16): so much. I already
Unknown Speaker (51:17): know. Thankful. Thankful. Make it come back ever.
Unknown Speaker (51:21): It is. People you know, another amazing lead tool, and I'm not I'm not ashamed to mention it, but I wear you know, how I have the shirts that say I walk the walk. Or Mhmm. Everybody wants to know what it means when I'm walking through the airport, so I'll be like, oh, I walk the walk and I'm or people say that to me. I walk the walk.
Unknown Speaker (51:40): I'm like, me too. Thank you. And then someone else well, it's not funny. That happens all the time.
Unknown Speaker (51:48): So used to it. Yeah. Yeah. Mhmm. Yeah.
Unknown Speaker (51:50): Mhmm.
Unknown Speaker (51:50): Oh, everywhere I if I wear it, people always read it, and they're like, oh, I walk
Unknown Speaker (51:55): the walk.
Kenny Staudert (51:55): I'm like, cool. Me too. And then but people some people don't don't like, what does that mean? I'm like, it means I walk the walk. It means I lead by example.
Kenny Staudert (52:03): It means I'm I'm living proof of what I preach like I walk the walk and they're like that's amazing. And then I just gave him like that's my sales pitch. I did. I like if you and I'm a coach and if you like to work with me then I I walk the walk, but and then the best comeback ever. What who?
Kenny Staudert (52:20): Who's comeback? And I say, oh, it's mine. It's best comeback ever, at least in my opinion. Right? I'm sure there's better comebacks out there.
Unknown Speaker (52:28): Do you
Unknown Speaker (52:28): want one? Want one? Yeah.
Kenny Staudert (52:31): Mine is the best for me right now. And Wow. Yeah. When people want me to elaborate, they quickly learn that I truly am so proud of myself and my comeback that I wear it on my forehead every day now. So there we go.
Unknown Speaker (52:44): Love it.
Kevin (52:45): Yeah. And, Kenny, I do I do have to say that there are shows that we do that have the the cheek factor, and that's that's the the cheek pain that Prashell feels because she's smiling too much.
Unknown Speaker (52:59): I've had it at 01:00. Mad I mentioned
Kenny Staudert (53:02): I'm smiling and rosy cheeks. It's great.
Rochelle (53:04): And I even saw a car accident happen, like, two hours ago and then just bounced back.
Kenny Staudert (53:10): I mean, I have the effect on people, Kevin. I mean, I not only am I a software builder, but
Unknown Speaker (53:17): Have have you have you thought about building an assessment for your website? I like it.
Unknown Speaker (53:22): Really quick.
Kenny Staudert (53:22): And here's what's really about the assessment. I the the day after the assessment went live was the day it crashed for the first time because it had so much traffic. I had over 500 assessments completed in the first like six hours, but I did not have the the right license to trigger the email just that I had a 500 seat license or something like that and it blew up in six hours. So because I'm the builder and the developer and I didn't know I did like fix the problem too. It took me a little while to figure out that that was causing the issue that because the email service that I use was like it's called email JS.
Kenny Staudert (54:05): It basically. I used up my license and so I did renew it and then it worked great, but. What a good problem to have.
Unknown Speaker (54:13): Right? Yes. It's Kenny the builder.
Kenny Staudert (54:17): Well, I mean, who knew that? Like, I I put it out there for, like, three hours on social media and it went nuts. Never
Unknown Speaker (54:25): know.
Kevin (54:27): You never That that is that yeah. And the thing well, you know what, though? I I suggest to you that you did know. You may not have consciously knew, but you knew that great things were going to happen because of what you were putting together, and so you're you were not surprised. You anticipated it because that that was your expectation.
Kevin (54:51): Am I correct in that?
Unknown Speaker (54:52): Yeah. You are.
Unknown Speaker (54:53): It's a little test. Tested at 500.
Unknown Speaker (54:55): Test. It's successful. I built it.
Kevin (54:57): And and and you're you're and and you because you're working to be modest and not say, hey. Look. I built a motherfucker, and it
Unknown Speaker (55:06): works and
Unknown Speaker (55:08): and stuff.
Unknown Speaker (55:08): I am
Kenny Staudert (55:10): definitely the most modest person ever. But, man, when you go from, like, a soft like, you go from a cyber sales guy like I was to, like, a therapist slash web developer slash all the other things, it's like, I I'm impressed with myself on this one. I really am.
Rochelle (55:26): Well, you're helping so many people.
Kenny Staudert (55:28): Well, that part is. That's the best thing ever. I mean, the the software and stuff is kind of like if we're talking like from an entrepreneur angle, like the the stuff that we have to go through to make our stuff work if it and that but the helping people and the therapy part is, I mean, I feel like I'm the most grateful person in the world because of it. And then people tell me the same in in reverse when I work with them. And,
Unknown Speaker (55:56): yeah,
Kenny Staudert (55:57): I don't know. I guess I well, to your point, Kevin, I couldn't have started earlier unless I wanted to start at a different level. But the the the experience that I've learned along the way is so real that it's so relatable to everybody that it it it just helps narrow that gap with the the relationship. Like, I've been through it all. So and then that's not be brag.
Kenny Staudert (56:23): I'm unfortunately, I've been through it all. So
Unknown Speaker (56:29): Or fortunately, you've been through it.
Kenny Staudert (56:31): Yeah. I mean, I say both. And but the the point is is, like, I it's when when you can relate to someone at at from some of these things with the life experiences, it changes the whole process from, like, rebuilding to, like, freaking going to the moon, and that's what I like.
Unknown Speaker (56:47): Beyond the beyond.
Kevin (56:50): Beyond. But, Kenny, I I somebody is asking me, in my own mind, so people I don't need medication. But somebody's asking me a very, very important question. How's Gracie?
Unknown Speaker (57:04): Gracie? Gracie. Aw. She just woke up and said what? She's amazing.
Kenny Staudert (57:09): Gracie. She's she's the best. Gracie, She gets I don't know what her compensation package is going to look like for the struggles that she's been through with the last couple of weeks of me being in my developer phase. So always by my side. Yeah.
Kenny Staudert (57:32): She she cannot find any fault in me whatsoever, and I love her for that. She's amazing.
Unknown Speaker (57:37): Oh, that doodle. That is That is just awesome, man. And by the way, Brachelle, we're talking again to Kenny Stoddard. Right?
Rochelle (57:45): Yeah. I think so. Otherwise, where the hell did I go? Yes. Kenny Stoddard, everybody.
Rochelle (57:52): He'll be back next week. Yeah. So keep in mind that in that time, you can go to Iron Mind Advisors, and you can click on the identity report for yourself, and take it, and share it with everybody. And also visit Kenny on
Unknown Speaker (58:09): all that
Rochelle (58:10): has going on. Kenny, thank you so much for creating this.
Kenny Staudert (58:13): It's my pleasure. Awesome. Really quickly. So on Tuesday, I'm going to Atlanta, and I'm filming a commercial in front of a virtual reality screen. Have you ever seen or heard of anything like that, Kevin?
Kenny Staudert (58:24): Oh, sure. Well, I've never done that, so I'm super excited, but I'm going to do. I'm going to film a commercial for the identity gain OS. This this assessment that I not only built, but now I'm going to be promoting through all forms of media. No.
Kenny Staudert (58:40): I'm super cool because I'm gonna have some really unique content, I think, coming next week with regards to the app and the assessment. And, so I'm excited for that.
Unknown Speaker (58:51): As are we?
Unknown Speaker (58:51): Don't wear green.
Kenny Staudert (58:53): Great idea because it's green in the back, right?
Kevin (58:57): If your green screen is by is the virtual reality behind it, and and if you wear green, you will blend into it.
Kenny Staudert (59:05): Well, green has never been a color of mine, other than my eyes sometimes, but not today. They switch.
Kevin (59:12): Oh, but I know for a fact that green is gonna be a very important thing for you unless it's a check you're writing because green is gonna be you're gonna be able to fund a lot of things with what you're doing.
Kenny Staudert (59:23): Oh, I wanna do that. Yeah. I'm gonna spend everything I make. I truly am. And on the right stuff, I have so many bigger things that are not even like like, I wanna build stuff for people, and, like, I don't even know what that means yet.
Kenny Staudert (59:37): That's where we're at.
Kevin (59:38): Yeah. Have you thought about building, like, an assessment tool for people to take in this? Yeah. I thought about it, but I
Unknown Speaker (59:44): did it. So that's done.
Unknown Speaker (59:45): I've got run. I've killed that joke. Yeah. So Kelly Kenny. Thank you guys so
Kenny Staudert (59:51): much fun. This is great for me too because it reminds me like I just recapped my week by sharing with you all all of the great things that have happened, reminding myself that it was not for nothing, and it was all for a lot. So thank you very much.
Rochelle (1:00:05): Thank you every time.
Kevin (1:00:07): And by the way, you're on YouTube, Facebook, LinkedIn, and you're also on the Believe Network, and you've had bunches of of do you know we've been with them for thirty five days, and we have over 12,400 downloads in in thirty five days?
Kenny Staudert (1:00:23): I can believe it because I'm reaping the benefits of it as well, Kevin. My social media is off the charts, you know, with your team running a lot of that behind the scenes, and I'm grateful for that. I think I growing by, like, 2,000 followers on YouTube a week, which is I don't even know that, but that's crazy and amazing.
Rochelle (1:00:46): Very good. We'll continue to do so alongside you, Kenny, at iron minds advisers dot com and iron mind Kenny on Instagram and everywhere else. Please, you guys take this for yourself, and then maybe even contact Kenny. Could be fun. And then keep in mind also that the athletecheckdotcom.com is also going to be launched here in two days.
Rochelle (1:01:12): So be there for that support it. And Kenny, next week, we'll have so much more to talk about.
Unknown Speaker (1:01:17): Thank you
Unknown Speaker (1:01:17): for joining us again.
Unknown Speaker (1:01:19): Thank you. Have a great weekend. You all take care.
Kevin (1:01:22): It's fun to watch this journey go through because it changes every week.
Unknown Speaker (1:01:28): Let's yes. Let's keep I wanna stay focused for a minute. Have a good weekend. Take care, everybody.
Unknown Speaker (1:01:37): Bye
Unknown Speaker (1:01:37): bye. Thank you for being part of Positive Talk with Kevin McDonnell, where stories inspire and voices remind us of what truly matters. May today's conversation give you hope, courage, and a reason to keep moving forward. And just remember, till next time, be kind to one another because each other's all we've got.
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Founder and Recovery Advocate
Ken is the founder of IronMind Advisors and the creator of the IronMind Mentality—a transformational framework for mastering mental resilience, strategic clarity, and performance under pressure. After decades working with high-performing professionals across business, sport, and leadership, Ken distilled the most powerful tools for psychological strength into one adaptive mindset: the IronMind Mentality.
Through consulting, executive coaching, and confidential advisory work, Ken equips leaders to turn chaos into clarity, and stress into strategy. Known for blending neuroscience with actionable insight, he helps decision-makers access calm under fire, focus under fatigue, and conviction during volatility.
At the heart of Ken’s work is the belief that mental fitness is the final frontier of sustainable leadership—and the IronMind Mentality is the blueprint.
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