Amber Goetz
Founder
I didn’t come up through a marketing degree or an agency internship. My background is in TV and film — on-camera hosting and stunt work. That world runs on split-second decisions, reading an audience, and performing under pressure with zero room for error.
When I moved into digital marketing, I brought that same mindset. You don’t get to guess. You don’t get to hide behind vanity metrics. Either the numbers move or they don’t.
“Most agencies are managing your budget. I’m looking for what they missed.”
Fifteen years later, that’s still how I work. I built The Active Media because I kept watching businesses burn through ad spend on junk keywords that drove traffic with no intent. I specialize in cleaning that up — cutting the noise, finding the keywords that bring the right leads, and building systems that don’t need to be babysat.
I run 30+ active SEO retainers — all on non-committed, performance-based contracts. Because if the work isn’t delivering, you shouldn’t be locked into paying for it.
