Heather Simco

Heather Simco is a luxury life and business transformation coach, founder of Complete Concierge Solutions, and creator of the Sober Boss Babe movement—a platform designed for high-achieving women who are ready to break free from burnout, alcohol, and the patterns that keep them stuck.
With over two decades of experience in entrepreneurship, elite athletic training, and personal development, Heather brings a unique blend of discipline, strategy, and refinement to her work. She has built and managed successful businesses, trained high-level athletes in Muay Thai and Brazilian Jiu-Jitsu, and earned the title of Mrs. New York—experiences that shaped her leadership and deep understanding of high performance.
Now over a decade sober, Heather teaches sobriety beyond the substance—guiding women through mental, physical, and emotional transformation so they can stop coping and start leading. Her work focuses on helping women rebuild their identity, regulate their energy, set powerful boundaries, and create success without burnout or reliance on external escape.
Through her signature programs, including Balanced Bellas and Sober Boss Babe, Heather delivers a high-touch, concierge-level coaching experience that helps women elevate both their lives and businesses from the inside out.
Known for her bold, no-fluff approach, Heather challenges the narrative that burnout is just part of success. She shows women that true power comes from clarity, alignment, and the decision to change—before everything falls apart.
Her mission is to help women become fully present, fully powerful, and fully in control of the life they’re building.