Alyssa Couture is a fashion author and fashion entrepreneur. She feels fashion is an opportunity to attain health and healing. She claims the existence of fashion can be interpreted and experienced with a deeper purpose: fashion as an alternative medicine for mind/body/spirit. Her sole motive is to bring fashion into its course as a therapeutic, healing tool. To awaken the consciousness of the human spirit via fashion into its transmission of divine activity for overall human wellbeing and ultimate planetary awakening. She had founded three small businesses, only one of which she is currently producing. The business she is focused on is her fashion campaign HEALTHY FASHION: creating innovative solutions for a healthier kind of fashion. It’s a platform to raise awareness of the health effects of apparel. Healthy Fashion discloses important, relative content to revamp fashion for a healthier planet, but above all, it serves for the health and livelihood of humans. It is to empower and preserve Earth, humans, and plant life.