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William Joseph Allen, Jr

William Joseph Allen, Jr Profile Photo

Director of Character Development & Coaching

My name is William J. Allen Jr., and I am the founder and Director of Character Development & Coaching at New Chapter Life Coaching LLC. My mission is to help justice-involved individuals break free from criminal thinking, substance abuse, and the cycle of incarceration by providing accountability, life skills, mentorship, and hope for a better future.

I am a U.S. Army and Air Force veteran with more than 30 years of experience in the criminal justice field through the Michigan Department of Corrections. Throughout my career, I served as a Corrections Officer, Prisoner Counselor, Probation Officer, and Internal Affairs Investigator. I also served as the Lead Probation Officer for Ingham County’s Swift and Sure Sanctions Probation Program and was honored to be nominated for the Candice Dunn Agent of the Year in 2019.

Today, I use my professional experience and personal passion for mentorship to help individuals create lasting change in their lives. Through New Chapter Life Coaching, I develop programs focused on character development, resilience, emotional accountability, communication skills, and successful reentry into society. My coaching approach incorporates evidence-based strategies, including Cognitive Behavioral techniques and Motivational Interviewing, to help individuals identify barriers, change destructive thinking patterns, and build a stronger future.

Based in Clearwater, I continue working with justice-involved individuals, families, community organizations, and professionals who are committed to reducing recidivism and creating opportunities for long-term success.

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June 9, 2026

William J. Allen Jr on Second Chances That Change Lives | 1,532

William J. Allen Jr on Second Chances That Change Lives | 1,532 William J. Allen Jr. has dedicated his life to helping people write a new chapter, no matter how difficult their previous chapters may have been. A U.S. Army and Air Force veteran and founder of New Chapter Life Coaching, William brings more than three decades of frontline experience within the criminal justice system to a mission that extends far beyond corrections. His work is centered on helping justice involved individuals break free from destructive patterns, rebuild their character, and create lives defined by purpose rather than their past. Over the course of his career with the Michigan Department of Corrections, William served in multiple roles, including Corrections Officer, Prisoner Counselor, Probation Officer, and Internal Affairs Investigator. These experiences gave him a rare perspective on both the challenges people face and the factors that truly lead to lasting change. Today, through coaching…